Is your nonprofit’s online communications strategy meeting expectations? Perhaps you might want to compare your results with data from other groups by examining the 2008 eNonprofit Benchmarks Study: An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations. Findings are based on an assessment of 21 national organizations by NTEN: The Nonprofit Technology Network and M+R Strategic Services. You will learn from the report that the average open rate for e-newsletter messages in 2007 was about 17.6% percent. The percentage of people who then clicked on a link within a newsletter was 3.6%. The average online gift amount was $87.
The full report is available at the eNonprofit Benchmarks Study web site.