If you are trying to identify trends in philanthropy for healthcare organizations, you can start off with the AHP Journal, published by the Association for Healthcare Philanthropy. The international membership organization supports more than 4,600 development executives at hospitals and health care groups.
The Fall 2008 issue of the AHP Journal contains an article that explains how the Virginia Mason Foundation launched a $100 million campaign for the Virginia Mason Medical Center. The campaign focused on transforming health care by offering better quality care while reducing costs.
The issue also examines women's philanthropy, noting the differences among Traditionalists, Baby Boomers, and Generation X.
For more information about healthcare philanthropy, explore our topical resource list.