What is the outlook for our economy? Will the graph of recovery indicators look like the letter V, U, or L? Nonprofits may use scenario planning to help decide on an appropriate strategy for the future. In his new book, Fundraising When Money is Tight, Mal Warwick explains the disadvantages of aggressive or defensive strategies, and explains why he favors a more selective approach that is suitable for any scenario.
Warwick also nine specific steps nonprofits can take to help them survive for the short and long term. Chapters from the book cover a number of topics, including: resource allocation, cost reductions, direct mail, donor segmentation, donor relations, questionnaires, online fundraising, and other areas.
Find out more:
-Look for the book at our library/learning centers: Fundraising When Money is Tight: A Strategic Guide to Surviving the Tough Times and Thriving in the Future. A limited preview is also available at Google Book Search.
-Listen to the podcast with Mal Warwick, where he explains how to plan for leaner times, avoid common mistakes, strengthen your case for giving, and step up your efforts
-Or join us for the webinar with Warwick on Tuesday, July 14, 2009.
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