Recent "Off the Shelf" Book Reviews

Here are excerpts from Philanthropy News Digest's Off the Shelf book reviews:

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results. Bernard Ross and Clare Segal (Wiley, 2008)
"…The Influential Fundraiser delves into every form in which language is expressed — spoken, written, and nonverbal — to provide advice and specific tips designed to help fundraisers use it with maximum impact..." More…

Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign. Tom Ahern (Emerson & Church, 2009)
"…Seeing Through a Donor's Eyes is perfect for the time-strapped nonprofit staffer (and who isn't?) who wants to create consistent, compelling messages that will make it past the filters of equally time-strapped donors..." More…

For a full list of archived Off the Shelf reviews, click here.