When focusing on the outcomes of services that organizations provide, nonprofit leaders may overlook the communications efforts that can increase support and strengthen their position to have greater impact.
Consultant Sarah Durham notes that early-stage organizations find themselves creating logos and brochures as needed in a process she calls “accidental branding.” Groups may find themselves working reactively rather than proactively in their communications efforts.
In her new book, Brandraising, Durham provides tips to help your organization develop a a strategic approach to distinguish itself from other groups that are also providing excellent services. Durham covers several topics:
-Find out how to define and use your nonprofit’s “personality”
-Learn how to develop the right logo and use typography effectively
-Understand how to improve the experience of you stakeholders online and in person
-Identify the steps for relaunching your brand
To learn more, look in our library’s New Books section for Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass, 2009).
Click here for a Google Books preview.
Tip: Identify other articles and books in the Catalog of Nonprofit Literature on nonprofit marketing and communications with this prepared search.