We're only a few months into 2013, but a considerable number a fundraising-related books have already hit the market. The Foundation Center has recently acquired some of these titles that may help with your development efforts.
The first, Leading the Fundraising Charge: the Role of the Nonprofit Executive (Wiley, 2013) looks at leadership roles in nonprofit development; in Prerequisites for Fundraising Success (Saad & Shaw, 2013) two fundraising consultants tell you what you need in place at your nonprofit so fundraising can be successful; and The PayPal Official Insider Guide to Online Fundraising (PayPal, 2013) provides a comprehensive instruction manual on how to set up your nonprofit to get donations using the popular online transaction system. I'll point out some highlights of each here.
Karla A. Williams tells us in the preface of Leading the Fundraising Charge that her textbook is "the first of its kind to link the role of the organizational leader with the role of the fundraising leader." The book is structured around central concepts in leadership, philanthropy, development, relationships and solicitation and uses them to explain and delineate leadership roles in fundraising at a typical nonprofit. For example, in a section on teamwork Williams states the importance of all staff in the fundraising scheme, from the Executive Director to volunteers. "When executive directors are part of the development team, they give fundraising the leadership the community expects from a charity of choice." Volunteers, on the other hand, are essential because they "give fundraising the grassroots value that keeps commercialization from taking over."
Prerequisites for Fundraising Success is more of a handbook, and boils down effective fundraising to 18 elements that need to be present in order for it to occur. Leadership is emphasized here as well, as one prerequisite is to "achieve full commitment from the board of directors, CEO, executive director or president, and top fundraising staff." Each element is concisely presented and includes step-by-step guidelines on how to meet it, and also includes benchmarking checklists. In the chapter about approaching donors the authors provide a list of steps on how to use your data management system to coordinate solicitation strategies, offer suggestions on how to conduct the actual conversation/ask, and include a checklist to see if your strategy is on the right path.
The final book focuses on one specific aspect of fundraising: online fundraising through web sites, mobile applications, and social media using PayPal. While the Insider Guide to Online Fundraising obviously explains how to use the PayPal service for donations, it also assists you in developing operations for online fundraising (including legal guidance) and a ten-step social media strategy. One feature is a simple list of must-haves for an effective nonprofit website. These include a "moving story with a dramatic photo of someone you've helped" a "big, easy-to-donate button, ideally on the same spot on every page of your website" and "a list of your board members."
So whether you need help getting started with online fundraising, want to improve your development efforts, or are an executive who needs to brush up on fundraising, visit the library to peruse these and other related materials. Click on the title links in the lead paragraph to obtain Call Number information and library holdings. Or, browse the Catalog of Nonprofit Literature for other fundraising books and articles published this year.
The Foundation Center