Global Fundraising examines recent developments, trends, and histories of institutional and individual giving around the world. It's designed to "open the eyes of anyone who still thinks that fundraising and philanthropy are the prerogative of North Americans and Europeans alone."
Cagney and Ross start by introducing seven global megatrends in philanthropy. One trend indicates that nonprofit innovations are no longer coming just from the U.S. and Europe. In Argentina, for example, there are very high levels of online giving; and Ethiopia is seeing some of the largest mass participation events in the world. Another trend is that philanthropy seems to thrive best within codifed civil society structures and regulations for nonprofits. For example, the Arab Spring, while it has opened up many civil society structures, has not seen a positive impact on charity and an NGO's ability to operate due to lack of regulations.
Some other interesting sections include a chapter on China, which provides an historic review of the country's philanthropy, as well as descriptions of its nonprofit sector and fundraising practices. It also notes that China's boom in the first decade of the new millennium has created many new high-net-worth-individuals whose net assets exceed $1 million, pointing to a definite upward trend in giving. Unfortunately, barriers do exist for donors and fundraisers, as China's philanthropy infrastructure is still in a developmentmental stage.
Other chapters shed light on philanthropy and giving in Africa, which is not clearly understood in terms of patterns and motivations; and Latin America, where the potential for nonprofits working there is "enormous." You'll find similar analyses of giving in Australia and New Zealand, the Middle East, and India.
The second part of Global Fundraising looks at broader topics such as major donors, the use of social media, and innovation at nonprofits. It closes with case studies of the fundraising activities of international charity giants such as The Red Cross and Red Crescent, World Vision International, and BRAC. One major theme that is apparent throughout the volume is that "changes in the distribution of wealth in the world will continue. If charities want to raise more funds for their missions, they are going to need to invest in fundraising in new countries."
How to be a Global Nonprofit, on the other hand, is intended for U.S.-based nonprofits that operate and/or fund non-U.S.programs. It is replete with case studies that illustrate the ways these organizations (both large and small) have approached entering the international arena, and how they deal with legal and practical issues.
The book is an excellent introduction to the subject of global operations. A “spectrum of international activities” shows how a single charitable purpose (e.g. assisting orphans in foreign countries) can be addressed in multiple ways: by making grants through a foreign intermediary, making grants directly to foreign programs, operating a program in another country, and raising funds outside of the U.S.
Of specific interest to Foundation Center users is grantmaking. Norton devotes chapters to both grantmaking public charities and foundations, where she outlines basic rules, explains how to develop objective grantee selection criteria, and discusses other considerations like American friends of organizations, donor-advised funds, cross-border program-related investments, and anti-terrorism compliance.
Succeeding chapters cover forming/operating through a foreign entity, staffing foreign operations with employees and volunteers, and even raising funds globally—this chapter provides some legal considerations that are not included in the aforementioned Global Fundraising.
Norton ends with a case study of Half the Sky Foundation, which became a global nonprofit within just 13 years, and uses its evolution to highlight major themes of the book. Her advice to organizations launching into a foreign country? “Do your homework. Develop local relationships. Find a good lawyer in the country. Work with legal advisors. Put the right policies and procedures in place.”
For more resources, visit GrantSpace's Resources for Non-U.S. Grantseekers, which also include tips for U.S. based nonprofits operating internationally.
The Foundation Center--New York