You can read about key principles that may improve your organization's fundraising efforts, but it is much easier to apply what you have learned by examining some real-world examples. Robert A. Burdenski’s book Innovations in Annual Giving includes case studies of programs at leading universities to help development directors with developing a stronger giving culture and to craft better appeals.
Readers who found the examples from Stanford, Carnegie Mellon, and other universities may be pleased to hear that Berdenski has released a new book with ten more case studies. This time, the book has a wider scope with ten examples from around the world, including chapters that look at:
-National University of Singapore’s first-ever campaign
-French business school INSEAD’s new reunion giving program
-London School of Economics and Political Science’s appeal to parents of alumni
More Innovations in Annual Giving: Ten Global Departures That Worked (2009) is published by the Council for Advancement and Support of Education.
Remember: You can search the Catalog of Nonprofit Literature for case studies in a number of other topics.
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