Report Roundup: Marketing

(Originally posted on Philanthropy Front and Center—Atlanta)

Staying up to date with the latest in nonprofit marketing can be a little overwhelming, especially in the midst of fast approaching deadlines and seemingly endless piles of work. So, when you get a chance, you may want to check out these reports and guides for the latest advice for nonprofit marketers:

The 2014 Nonprofit Benchmarks Study
Learn about this year's industry standards for online fundraising, advocacy, and list building.

Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends
Content marketing is HUGE in the business world. In fact, 91% of businesses use content marketing and content marketing budgets increased by 26% since last year. If the business world is finding content marketing to be valuable we should pay attention and figure out if it’s a fit for us in nonprofit marketing, communications, fundraising, advocacy and program delivery. This report highlights the state nonprofit content marketing.

The Consumers Guide to Content Management Systems for Nonprofits
This report by idealware is targeted at nonprofits looking to replace an existing Content Management System, or implementing one for the first time. If you’re a small- to mid-sized organization, this report can provide you with a good overview whether your needs are simple or sophisticated and your technical knowledge is shallow or deep. Taking the time to read through it carefully can save you a lot of work and money.

Digital Storytelling for Social Impact
The Rockefeller Foundation commissioned this study to explore the power of narrative and networked communication to expand the reach and resources of social impact organizations; identify unmet needs in the field; and recommend useful tools, techniques and technologies that can elevate the practice of digital storytelling for social impact.

The 2014 State of Digital Transformation
This new report by Altimeter is aimed at executives and digital strategists to help you further understand the state of digital transformation as you plan your next steps and investments.

2014 Membership Marketing Benchmarking Report
Learn what’s working and what’s not when it comes to attaining association members. This report highlights what is working best to recruit members, engage members, renew members, and reinstate former members.